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I love to shop. I love to shop for fashion. I love a bargain.
But I haven't bought anything from one of Australia's biggest retailers - Target - in the last few years.
Why?
Because Target haven't been catering for me. Yes - there is plus sized fashion in Target. And always has been. But it was not targeted (pun intended) at me.
I'm in my mid(ish) 30s, single, semi-corporate job - who loves fashion. I like trends. I like classics. I like clothes with structure. And this is why I am loving the beginnings of Target's new plus sized line "Bellecurve". It is full of amazing on trend but classically styled pieces that will take you from desk to dinner.
I was lucky enough to be invited by Target to preview their new line at the Establishment hotel in Sydney. Myself and a few other bloggers were invited to see the line, speak to the lovely people from Target and chat to the brand ambassador Fiona Falkiner - an amazing plus size model.